Partner, don't dictate
We learn how you work and line up behind your goals. No empire-building, no lock-in, no jargon.
About SHIPMAX
One idea runs the whole company: partner, don't dictate. Here's what that looks like in practice, and who's behind it.
The model
Most fulfilment advice is a sales pitch wearing a helpful hat. Push the biggest contract. Lock you in. Move on. We think that's backwards.
SHIPMAX sits in your corner. We learn how you actually run things, then find the fix that fits: the right 3PL, a sharper shipping rate, systems that finally talk to each other. We only win when you win. You grow, we grow. That's the whole model.
The result is simple.
Sell more, profitably.
Who's behind it
Founder, SHIPMAX
SHIPMAX grew out of years spent in the thick of shipping, warehousing and B2B sales, and a lot of conversations with brands and 3PLs who were quietly being held back by the same fixable problems.
Phil built SHIPMAX to do it differently: honestly, practically, and with both sides winning. If you've seen him on LinkedIn, you already know the tone: straight-talking, no fluff, genuinely useful.
The team
The people behind SHIPMAX.
Founder
Founder
The founder and face of SHIPMAX. Phil leads the company's strategy and runs the Lead Exchange, drawing on close to 20 years in supply chain and logistics before starting SHIPMAX. Founded the company in 2023, bootstrapping it from a standing start as a solo consultancy into the team it is today. Most of SHIPMAX's brand leads still come directly from Phil's own network and LinkedIn presence.
Business Operations Manager
Business Operations Manager
The partner side of SHIPMAX. Rhidian runs business operations: onboarding brands, managing partner relationships, and making sure no opportunity falls through the cracks. Joined SHIPMAX in 2026. MSc in Operations Management from Cardiff University, with a background in procurement and logistics.
Digital Operations Manager
Digital Operations Manager
The IT and build side of SHIPMAX. Kieran runs digital operations at SHIPMAX: websites, platforms, AI automations, and the systems that let the rest of the team move faster. Joined in 2026 as an AI Automations Intern, now works full-time since graduating with first-class honours in Applied Computing from UWTSD Swansea, where he was awarded the British Computer Society's Best Academic Performance award for South Wales.
Social & Content Manager
Social & Content Manager
The social and content side of SHIPMAX. Caitlyn runs the social media and content creation at SHIPMAX: graphic design, branding, social content, and marketing, allowing SHIPMAX to reach the right audience and encourage wider engagement. Joined in 2026 as a Graphic Design Intern and now works at the company full-time since graduating from UWTSD.
What we stand for
We learn how you work and line up behind your goals. No empire-building, no lock-in, no jargon.
Our model only works when yours does. Same incentives, same direction.
If we can help, we'll say so. If we can't, we'll point you to who can. You always leave with a useful answer.
We've actually done this. Fixed the rates, matched the 3PL, untangled the systems. Practical beats polished.
FAQs
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