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About SHIPMAX

The win-win, written down.

One idea runs the whole company: partner, don't dictate. Here's what that looks like in practice, and who's behind it.

The model

We don't win unless you do.

Most fulfilment advice is a sales pitch wearing a helpful hat. Push the biggest contract. Lock you in. Move on. We think that's backwards.

SHIPMAX sits in your corner. We learn how you actually run things, then find the fix that fits: the right 3PL, a sharper shipping rate, systems that finally talk to each other. We only win when you win. You grow, we grow. That's the whole model.

The result is simple.
Sell more, profitably.

Phil Rees, Founder of SHIPMAX

Who's behind it

Meet Phil Rees.

Founder, SHIPMAX

SHIPMAX grew out of years spent in the thick of shipping, warehousing and B2B sales, and a lot of conversations with brands and 3PLs who were quietly being held back by the same fixable problems.

Phil built SHIPMAX to do it differently: honestly, practically, and with both sides winning. If you've seen him on LinkedIn, you already know the tone: straight-talking, no fluff, genuinely useful.

The team

Meet the team.

The people behind SHIPMAX.

Phil Rees, Founder at SHIPMAX

Phil Rees

Founder

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Phil Rees

Founder

The founder and face of SHIPMAX. Phil leads the company's strategy and runs the Lead Exchange, drawing on close to 20 years in supply chain and logistics before starting SHIPMAX. Founded the company in 2023, bootstrapping it from a standing start as a solo consultancy into the team it is today. Most of SHIPMAX's brand leads still come directly from Phil's own network and LinkedIn presence.

Rhidian Morgan, Business Operations Manager at SHIPMAX

Rhidian Morgan

Business Operations Manager

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Rhidian Morgan

Business Operations Manager

The partner side of SHIPMAX. Rhidian runs business operations: onboarding brands, managing partner relationships, and making sure no opportunity falls through the cracks. Joined SHIPMAX in 2026. MSc in Operations Management from Cardiff University, with a background in procurement and logistics.

Kieran Brown, Digital Operations Manager at SHIPMAX

Kieran Brown

Digital Operations Manager

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Kieran Brown

Digital Operations Manager

The IT and build side of SHIPMAX. Kieran runs digital operations at SHIPMAX: websites, platforms, AI automations, and the systems that let the rest of the team move faster. Joined in 2026 as an AI Automations Intern, now works full-time since graduating with first-class honours in Applied Computing from UWTSD Swansea, where he was awarded the British Computer Society's Best Academic Performance award for South Wales.

Caitlyn Davies, Social & Content Manager at SHIPMAX

Caitlyn Davies

Social & Content Manager

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Caitlyn Davies

Social & Content Manager

The social and content side of SHIPMAX. Caitlyn runs the social media and content creation at SHIPMAX: graphic design, branding, social content, and marketing, allowing SHIPMAX to reach the right audience and encourage wider engagement. Joined in 2026 as a Graphic Design Intern and now works at the company full-time since graduating from UWTSD.

What we stand for

Four principles we don't bend on.

Partner, don't dictate

We learn how you work and line up behind your goals. No empire-building, no lock-in, no jargon.

If you grow, we grow

Our model only works when yours does. Same incentives, same direction.

Soft sell, straight talk

If we can help, we'll say so. If we can't, we'll point you to who can. You always leave with a useful answer.

Operators, not theorists

We've actually done this. Fixed the rates, matched the 3PL, untangled the systems. Practical beats polished.

FAQs

The basics, answered.